Newsletters are still quite relevant and a critical part of any communication strategy. They are an excellent resource for boosting your email list, turning subscribers into customers, and establishing a relationship of trust with your target audience.
With the world moving faster than ever, staying up-to-date with new technology and advancements is vital. And people are curious to find out what is happening around them. You can utilize this opportunity to reach them with your tech newsletter.
But how do you make your newsletter stand out among others? Well, of course, the content matters, but even before that, you need to ensure they know you. Here are some great ideas that will help you promote your newsletter online!
Referral programs
A referral program is an excellent way of utilizing your existing subscribers to invite their friends to your tech world. And no, they will not do it out of sheer goodness. You’ll have to offer them something in return. You can offer them a 10% discount on their subscription fee or mini rewards such as your merchandised t-shirt or mug for every friend they bring.
It is totally up to you how you decide to tempt them.
Morning Brew’s daily newsletter grew from 100,000 to 1.5 million readers in just 18 months thanks to recommendations. By offering branded merchandise in exchange for newsletter referrals, they provided readers with an attractive incentive to convince others to join.
You don’t necessarily have to be a huge brand to gain referral subscribers; you just have to be intelligent!
Collaborate with tech influencers
The influencer culture is still on the rise, and they can promote beauty and lifestyle products. How can you team up with them for your benefit and tap into their active network?
First, you need to research and find tech influencers that match your niche. Influencers interested in tech will willingly partner with you and encourage their audience to subscribe to your newsletter. Although you aim to achieve more sign-ups, your real focus should be on gaining quality subscribers who will be interested in your newsletter.
Collaborate with them for a unique social post (or video) that may help the audience get aware of your newsletter. This way, you are not directly asking them to sign up, but you are delegating an influential person with an already established loyal following to encourage them to take action.
Use email marketing
It may be surprising, especially if your inbox is filled with marketing emails, but email marketing is highly effective. The idea of customers disliking intrusions yet loving email marketing has perplexed marketers for years.
No matter the reason, the vital point is to understand how to utilize email marketing effectively. There are a few things you can follow. First, come up with a compelling subject line, one that instantly attracts techies. Don’t overdo the words, and focus on the design.
You’re not the only one who hates mono-tone texts and dull graphics. Nobody is attracted to such boring emails. Instead, treat your customer’s eyes with eye-catching graphics and tech email templates you can easily find online.
Use high-quality templates that enhance reliability and make it easier for the customer to skim through quickly. Finally, more than including your company’s logo will be required, so add relevant and appealing images.
Repurpose your content
In a field where you constantly have to come up with the latest news updates and original content, it is an intelligent way (and an important one) to utilize all mediums fully. It’s essential to repurpose your content across different channels to promote it. But what does that exactly mean?
Well, repurposing content means using the content that you’ve already created (and attracting more potential subscribers). Most creators use Twitter to share highlights of their newsletter and encourage people to sign-up. What you can do next is to use Twitter threads to summarize your newsletter and provide a link at the end where new people can sign-up.
In this way, you can extend the usefulness of your existing content and motivate users to subscribe to your newsletter through your brief, easy-to-understand tweets.
Make sure to modify your newsletter content into a message that fits the medium. It takes effort, but converting your social media following into email subscribers is worthwhile.
Offer tech courses
Even if someone doesn’t work in technology, learning tech skills early on is becoming increasingly important. Every industry relies on technology to some extent, and many are expanding rapidly. People are curious about knowing basic tech skills that help them to troubleshoot issues. You can stand out in tech newsletters by giving people what they need (and helping your subscribers).
Offer them technical skills or introductory tech courses that match the niche of your newsletter. It can be a part of your newsletter, or you can do it separately. Instead of putting everything in a single course lesson, divide it into parts and make it a part of your weekly or monthly newsletter. That will also keep them waiting for the following newsletter.
Doing so also assists you in creating a meaningful relationship with your subscribers that does not erase from their minds quickly.
Here are some more tips to promote your tech newsletter:
- Leverage the compelling power of giveaways to expand your network and boost your subscribers. Your giveaway item should be from a techie’s wishlist.
- Give your new sign-ups a gift. Make sure it has a high perceived value from your audience.
- Highlight your subscriber count and their praise on different channels so potential and new subscribers know they are in a great company.
From using referrals and tech courses to collaborating with influencers and e-marketing, these promotional ideas will help you reach your subscribers count faster than you know!
Written by: Raahim Jamshed