How Your Social Media Marketing Strategy Is Hurting Your Brand’s Visibility

By Carl Avery Feb24,2021

Your social media platforms and digital marketing are two peas in a pod, and therefore, they have a mutually-beneficial relationship with each other. Unfortunately, most business marketers make the mistake of thinking that these two are exclusive.

You need to understand that you can effectively use digital marketing strategies to grow your social media organically. Only posting content on your social media will not boost shares and traffic to your website. Here are some of the other marketing mistakes that could be hurting your small business.

  • You don’t optimize your social media profiles

A major mistake you could be making is failing to optimize your social media profiles. For instance, if you search your business name, it should dominate your search engine page with multiple links to your website. This boosts the chances of potential clients reaching your website. Focusing on only writing content related to and relevant to your site may not help increase your visibility.

In cases like this,  it is a good idea to work with a digital marketing agency London. Such experts will ultimately help  your business by tailoring the best strategies specifically targeted to increase traffic to your site, among other things. You will also learn the right kind of content for your website for attracting  visitors  to your digital asset and online brand.

  • Focus on gaining followers

Another mistake that you can make while using social media is to only focus on gaining followers. Just remember that having a large social media following is not the end-all-be-all of your marketing strategy. That is because more followers don’t always translate to significant growth. Search engines such as Google cannot scan Facebook and Instagram posts.

Therefore, spending a lot of money creating your social media profile may end in low traffic as it doesn’t play a significant role in improving your visibility. Focus on getting your content across to the intended audience instead. Conducting outreach will help boost your reachability to your new and existing audiences. Engage with your followers, hold Q and A sessions, and use this information to help steer your business towards targeted growth.

  • Failing to optimize content for social shares

When you write a blog , publish it and post it across various platforms, you will not get as many shares as you think. This is a common mistake among marketers. For instance, when your reader clicks on links leading up to your website and clicks right back to their original google search, google picks it up. The search engine registers that they have spent very little time on your website. As a result, your bounce rate will increase and bring adverse effects as the assumption is that your website doesn’t benefit the target market. Your business then may  not be as visible to your potential audiences as you need it to be.

It is vital to look out for these types of mistakes.  With determination and excellent strategies, they are easy to correct and reverse. Fixing these marketing mistakes will result in high traffic to your site, translating into more sales for your  business.

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