Based on the study, 74% of people judge a business’s reliability based on its website. But that shouldn’t appear as a wonder to you. Whether you sell makeup, haircare, or any cosmetic products, you know that appearances are important.
And, if your beauty website looks terrible, it turns potential clients away.
So, it’s time to revamp your website and give it a make-over to attract a new audience.
Here are proven techniques to make your beauty website more trustworthy and effective:
Your website design must showcase your brand’s sole identity.
This is particularly important for new beauty businesses. If you’re combining your business plan with the development of a business website, your website developer will be more likely to understand your vision and design the best possible website that meets your audience criteria. A unique website is true for every aspect of your company’s brand identity. It makes your business different from others who can identify you.
A well-articulated website will highlight what makes your beauty business unique and attract new clients. Therefore, don’t pick freely available website themes for your website. Hire a custom website design to give you a brand whole new look. If you want to hire custom website designers, you need to consider their experience and their portfolio. An experienced web designer will develop an excellent website for you so that it can help you stand out in the market.
Design your website for fast load speeds
Service-oriented beauty businesses rely on bookings. If your website speed is slow, it will affect your conversion rates badly. If your website takes more than 3 seconds to load, nearly 40% of your visits will leave your site. This means a slow website will push customers away.
Implement search engine optimization (SEO)
Besides working with web designers to ensure that your site has a great appearance, don’t forget to check whether it’s SEO friendly or not. SEO Adelaide can help you in increasing the visibility and traffic to the website.
There are various important elements of good SEO to check before launching.
Keywords: Add keywords on every page of your website. Keywords are the words that a person types into a search engine like Google to search particular things. If you think about how people use search engines, you’ll understand that the best keywords are precise and detailed. To classify your most appropriate keywords to optimize for, you should accomplish keyword research.
Title tags: The title tag should clearly explain the page and inspire people to click
Meta descriptions: It summarizes the website that appears beneath the title tag on the search results page and helps you influence potential visitors to click.
Internal links: It directs to other pages on your website. These links help search engines discover your site’s structure and make navigation simpler for users by conferring them more content related to their search.
Include signup form
Once you’ve engaged someone on your website, it’s time to build an ongoing relationship; add a signup form to collect email addresses from visitors. Regular email communications help you share news and updates related to your viewers and showcase your expertise. Sign up form is an excellent way to collect customer data. It enables you to gain potential leads and allows you to offer personalized services.
Promote your website
As advised by PR agency Polymedia PR, your website will feature heavily in future marketing and content-driven campaigns, designed to engage audiences and lead them back to you. Marketing is vital to create awareness, and there are many ways to market your website. Share links across all your social channels, and consider paid social advertising to find new visitors of specific criteria. You can also leverage instagram to promote your website and business. Today most people spend their time on Instagram, so it is good to attract them and make them your valuable customers. Automate your marketing campaign to boost your engagement and sales.
These are some tips that you can implement to win more customers and make your business successful.