Your intention to hire a social media agency for managing the efforts should define the major performance indicators of their respective efforts. Primarily, you should look forward to evaluating their efforts based on various metrics. A few essential considerations would be inclusive of determining the number of people your campaign has reached, the number of followers and fans you gained with your campaign, the increase in social media engagement, the amount of targeted traffic increased on your website due to social media, and lead generation from social media. Lead generation from social media would help you determine the increase in new leads that you generated from social media efforts.
It would be imperative that you know about the metrics that matter the most for your business. You should rest assured that before hiring a social media company, you should ensure to have a clear and defined plan that would hit the metrics you have been searching for. If it does not make any sense to you, it may not be worth your time and effort. You should look for a different alternative suitable for your specific needs and requirements. The chosen option should be able to provide you with the desired results meeting your specific needs without burning a significant hole in your pocket.