The success of your eCommerce store largely depends on how intelligible you have been with the web design. In case you are wondering what web designing experts have to do with your brand’s success, the answer lies in enhanced conversions. Presently, most ventures embracing the online platforms do not have their inhouse web designers. Successful firms have rightly realized the value of a professional hand in the designing process. Rather than generalizing the website design, they entrust this task to creative teams of designers.
Designing your website largely involves understanding customers’ psychology. Design, layout, presentation, and navigability are interconnected. A compelling web design for your online store can translate visitors to clients. Incorporating the right design elements, you can transform their purchase journey significantly.
Key web design tips: How to make an impact on your customers?
Seamless navigation
Professional web designing companies recommend their clients to keep the web pages simple. Too many options or information tend to confuse potential customers. In the process, prospective buyers may lose their way during the digital journey, unable to find suitable checkout options.
In case you have an overloaded online store, consult an established designer to get it decluttered. Well, now you know why eCommerce companies experience abandoned carts!
Inspire emotions with colors
An intelligent web design process involves deploying the right colors, complementing your brand personality. Besides, being a marketer, you must be aware of the psychology of colors. Web designers incorporate the color palates strategically, arousing the desired vibes or feelings in customers.
Take these instances for your understanding:
- The red color is associated with strength, energy, intensity, or food
- Yellow is an optimistic, cheerful, and energetic color
- Green represents nature, wealth, and freshness
- Black is a more sophisticated, elegant, and powerful color
- Blue is associated with the corporate world, trust, wisdom, and faith.
Incorporate a button for viewing cart
In most of the eCommerce websites, you will come across a small art icon. When you hire a digital marketing company to carry out the web designing process, make sure to incorporate the view cart button on every page. It eases up the buying journey for the customers, besides boosting conversion rates.
With the right technology in place, you can rest assured that your visitors would get real-time updates on this cart. Also, take care to use a contrasting or bright color, so that the icon enjoys better visibility. In general, you must keep this icon a little larger.
Choosing themes for mobile browsing
Well, you need to be choosy with the theme for mobile devices during the web design process. In general, experienced web designers recommend some outstanding themes to the business owner, ensuring user-friendliness. Although websites are designed on computers, you need to prioritize the shopping experience for most of your mobile users. A seamless mobile experience ensures greater engagement of your pages since most people access websites through their mobile handsets.
After the designing process is over, take care to test the site on tablets and smartphones. Also make sure that you have the important elements above the fold, given that mobile browsing indicates smaller exposure of information.
Incorporate scannable content
You must have noticed that successful online brands make it easy for their visitors to scan through the content. Every user values time, so it would be a logical move on your part to make the images and texts presentable. Avoid long descriptions, and break up the content using bullets. Incorporate tables, if relevant, on the product pages to detail out the feature. Most importantly, the CTA button must be conspicuous.
Hire experienced professionals for web design solutions
Well, you must be aware of the raging competition in the virtual world. A sound web design can give you an edge over your competitors. Simply reach out to an established company offering relevant services. Most of the reputed digital marketing service providers offer web designing as a part of their comprehensive suite.