If you own an e-commerce website and sales are not what they could be, perhaps you are in need of some digital marketing solutions. Every business should have a strong online presence, as this is the cornerstone of any successful online retailer, and with that in mind, here are some of the best SEO services to turn your e-commerce business around.
- Search Engine Optimisation (SEO) – This is the art of improving a website’s rankings within search engines, which is a complex service that demands cutting edge knowledge of how Google and the other major search engines work. Of all the SEO services, optimising your website to be more prominent in a Google search is perhaps the most important one for an e-commerce website, as this will help potential buyers be aware of your website.
- Social Media Marketing (SMM) – The power of social media is undeniable, and by opening accounts with the major players (Facebook, Twitter and Instagram), you can begin to generate a large following that will eventually lead to regular sales. Posting informative blogs on every aspect of your industry, along with videos and images, will engage your visitors, plus you can offer special promotions on your SM accounts, which is bound to generate interest.
- Blogger Outreach – This entails creating top-quality blogs on every aspect of your chosen industry and posting them on independent blogging websites, and the articles contain naturally placed links to your website. You can commission as many as you wish to put out, and the more blogs you have created, the greater your exposure, indeed, many companies place a standing order for 30-50 blogs per month, which ensure that your links will be spread on various high-readership blog sites.
- Mobile App Design – You could contact a mobile app developer with a view to creating a unique digital platform that you can use exclusively with your existing customers. Whenever you are running sales promotions, your customers will receive notification via the app, which customers can download for free at Play Store, in both Android and iOS platforms.
If you would like to explore the possibilities that digital marketing offers, a Google search would help you to locate a leading Australian company and they can show you how the different services might assist your business. They would also be happy to carry out a free online audit to determine the current strength of your online presence, which will enable them to put together an effective marketing plan.